Big Brother Naija Season 11 has officially premiered with organisers unveiling the season’s theme, “Show Ya Self,” and announcing a grand prize worth ₦160 million for the winner.
Host Ebuka Obi-Uchendu disclosed during the launch that the prize comprises ₦100 million in cash and a brand-new SUV valued at ₦60 million as a fresh set of housemates begin their quest for victory.
The premiere opened with an energetic performance by Afrobeats star Falz before viewers were taken on a tour of the newly designed house, including the Diary Room, sitting room, Head of House lounge and housemates’ bedroom.
Ebuka also outlined Biggie’s plans for the new season while the audience applauded the unveiling. Organisers further announced Betpaw Nigeria as the headline sponsor, Guinness Nigeria as the Gold sponsor and Minimie Nigeria as the associate sponsor.
The newly introduced housemates represent diverse backgrounds, including chefs, models and entrepreneurs.