Fuji icon Abass Akande Obesere says Fuji music will continue to thrive despite the rise of hip-hop and Afrobeats in Nigeria’s fast-evolving soundscape.
The veteran artiste noted that the genre’s deep cultural roots and originality place it in a unique position that cannot be overshadowed by contemporary influences.
He added that the new generation of artistes experimenting with Fuji elements are not only preserving the sound but also amplifying its relevance globally. According to him, their creativity has contributed to a renewed appreciation of Fuji rhythms.
“Over the last 30 years, the biggest lesson I’ve learnt is to keep going despite the challenges. I faced various struggles carving a niche for myself. I was even tagged an Asakasa singer. It was tough to let people know it was just slang and that I was simply being original,” he said.
Obesere explained that staying relevant requires evolving with trends without losing authenticity. He emphasised that artistes who see themselves as outdated risk being overtaken in an industry driven by reinvention.
“Being able to connect means staying on top of your game. I evolved with the trend. Permit me to say it’s ‘Street OT’. I didn’t look down on myself as if I’m too old. But that doesn’t mean you should stop the younger ones from progressing. As they move, you maintain your lane discipline and keep earning your respect.”
The Fuji legend praised younger stars such as Asake and Burna Boy for embracing Fuji sounds, describing it as a positive shift for cultural preservation. He stated that while hip-hop remains influential, it cannot override Fuji because the latter is indigenous and firmly rooted in tradition.
Reacting to Adekunle Gold’s new Fuji-themed album, Obesere commended the singer for honouring the genre and contributing to its growing mainstream recognition.