With the return of the Osun Osogbo Festival, which will commence in August 2025, Nollywood actress Laide Bakare has been announced as the official face of the ceremony.
The event, a hallowed 600-year-old cultural tradition certified by UNESCO, will include a mix of Afro-modern production, glamour, symbolism, and ancestral pride. This was disclosed on the official X page of the Osun State Government on Monday, May 12, 2025.
Part of the statement read thus: “LAIDE BAKARE UNVEILED AS OFFICIAL FACE OF OSUN OSOGBO FESTIVAL 2025 — A GLOBAL CELEBRATION BEGINS.”
“The countdown has officially begun. The globally revered Osun Osogbo Festival—a sacred 600-year-old cultural experience recognized by UNESCO—is set to return this August 2025, and this year, it arrives with a bold, youthful twist.”
“The festival’s marketing consultant has unveiled Nollywood star, cultural icon, and proud Yoruba daughter Laide Bakare as the official face of the 2025 edition in a dazzling campaign titled: “I’m Laide. I’m Culture.”